Tin tức

In order to create favorable conditions for the final year students of the Faculty of Foreign Languages, Ton Duc Thang University to understand clearly about Emotional Marketing and strengthen the subject of Marketing English, on December 7, 2022, the Faculty of Foreign Languages - The Department of Commerce organized a Talkshow with Ms. Ly Tu Anh - CEO of American Star Group, Founder of Thien Nhien Tam Co., Ltd. as the speaker on the above topic.

Today, consumers are exposed to a wide variety of marketing and advertising content. So how do you attract customers' interest in such a highly competitive environment? One of the most interesting answers is to exploit the emotional factor of customers.

At the talk with students, Ms. Ly Tu Anh showed the magic of Emotional Marketing and showed them the best tools and ways to apply Emotional Marketing in their work. By building content such as messages, images, sounds..., we can create emotions to win the hearts of customers, thereby convincing customers to use our products and services.

Emotions are inherently a strong influence on consumer purchasing decisions, as evidenced by the fact that many of our important decisions depend on emotions rather than knowledge and reason. Catching and understanding emotions to go deep into the hearts of customers is a very necessary job of businesses today. Therefore, the content shared by Ms. Ly Tu Anh has brought extremely useful knowledge and values to the students.

In a friendly atmosphere, Ms. Ly Tu Anh sincerely shared her experiences when applying Emotional Marketing to the actual activities of American Star Group and Thien Nhien Tam. Thanks to the Emotional Marketing strategy, the company has reached many important customers and partners. At the exchange with students, Ms. Ly Tu Anh also revealed the secret of applying Emotional Marketing in the most effective way to their work.

*Article on Ton Duc Thang University website: Thematic activity - Theme "Emotional Marketing"