Tin tức

In February 2022, Financial Times Magazine announced the ranking of "Asia-Pacific High-Growth Companies 2022", in which FOOD FORCE CO., LTD. has risen to No. 1 in the rankings in food production in Japan, despite all obstacles of the epidemic.

Ms. Ly Tu Anh - CEO of American Star Group had the pleasure to have a meeting with Mr. Mori Kazuki - CEO of Food Force. On February 1, 2023, after detailed discussion, the two sides agreed and signed a training cooperation contract, under which American Star Group will organize an intensive course on Logistics - Import & Export, exclusively for Food Force staff.

"Food Force chose American Star Group as a reputable and experienced company in the field to provide specialized knowledge in Logistics - Import & Export to all of its employees. This collaboration will assist Food Force in becoming stronger and more confident in the Japanese food business in the Vietnamese market, which has a lot of potential.", said Mr. Mori Kazuki.

Starting as an F&B consulting company since November 2015, headquartered in the center of Nagoya, Aichi Prefecture, Japan, Food Force has made rapid progress. Most notably, even in the midst of a complex epidemic, Food Force has been still successful in developing Vietnamese products in the Japanese market.

To focus on its products, Food Force has planned to expand into four production plants on a total area of more than 1 hectare to research and market new products such as bread and ready-to-eat foods. Food Force also cooperated with Japanese partners to develop the Vietnamdeli restaurant chain in the form of franchising. Food Force leaders are known to be very quick and sensitive to the needs of the market, and have a strong determination in conquering difficult customers, dominating the market with transparent and righteous competition.

Food Force and American Star Group share a long-term vision in that they both prioritize human resources investment. Both companies believe that the human factor is the key to long-term development. If the core value of American Star Group is simply expressed: "People are the most important resource of the company", then the business philosophy of Food Force is: "Through food to create happiness and life value for all employees and partners, companions of the company”. In addition to quality personnel in ordinary positions, Food Force also gathered good and experienced experts from many countries in the field of food production, supervision and assurance of food hygiene according to international standards, especially the extremely strict ones of Japan.

American Star Group is very confident in the training capacity of its teaching staff, most of which are leaders of specialized departments. American Star Group's personnel has a solid knowledge base and many years of experience in the field of responsibility, making them capable of handling almost all business operations. During its 20 years of operation, the company has solved many difficult situations that even larger-scale peers cannot handle. This is thanks to the company's culture of trusting and empowering every employee. Therefore, each employee must always think for himself to find a solution for his or her job.

American Star Group attaches great importance to this partnership because it opens up the opportunity for the two companies to go one step further, to penetrate deeper and more firmly the international market.